The Magic of JSO
This multi-camera "TV chat show-style" video was made for Jane Smellie Opticians @smellieopticians8783, an independent opticians group who wanted an engaging and easy to watch video for customers to find out about everything they do, and in particular what makes them different to the large chains.
In addition to multi-camera image capture, high quality multi-microphone audio capture was important in the making of this production, as was professional lighting.
We made extensive use of "B-roll" footage throughout the video to enhance visually delivered information and viewer engagement. We also used an in-set television screen to digitally link additional on-screen appearances to the main filming location.
The production is being used on screens within JSO practices and on the JSO website, and was released across social media in 10 different parts.
00:00 Introduction
00:14 The JSO eye examination
00:37 Children's eye examinations
01:24 Contact lenses
02:02 Specialist contact lenses
02:30 Ortho-k
03:40 Visual stress
05:36 Urgent eye care services
06:14 Independent prescribing optometrists
07:18 Other enhanced services
07:39 Ophthalmology
09:27 Low vision service
10:55 Dry eye, punctum plug, lacrimal, Blephex
12:35 Audiology
13:31 Dispensing spectacles
14:54 Conclusion
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