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Social Media Videos
Grab and engage! When it comes to social media, research shows that videos capture user attention more effectively than static images. As they tend to create an immersive experience, videos stand a significantly higher chance of catching a user’s eye as they scroll through their feed.
We usually recommend that social media videos are short and punchy, with any spoken words subtitled to ensure all messages are conveyed even when the viewer has sound turned off (most people use social media with audio muted).
It often makes sense to plan the production of a series of social media videos, allowing raw footage to be filmed in a single session ready for post production into several individual short-form videos.
Another option is to film for a website video and use the filmed footage to additionally create social media video(s). Below are some social media video examples and the following links can be used to view the corresponding website videos that were made as part of the same projects:​
