Is it worth making a video when selling your home?

Let's cut to the chase - if you want the short answer it's an emphatic yes!

But since we've answered that question without hesitation, perhaps the question that needs to be answered is why is it worth making a video when selling your home?

Well, there are numerous reasons, which we'll explore here.

Firstly, let's take a look at an example property sale video...

So, what benefits does this video provide over simply using traditional photographs?

Not all properties will be able to benefit from everything that video can provide, but this one is able to take advantage of most if not all of them.

On a general level, we think the most powerful thing that video can do is to to bring a property to life, to immerse potential buyers into somewhere that may one day become their home. Instead of looking at a collection of individual still images the video engages its audience with constantly changing perspectives that have been carefully filmed and post produced to present the property at its best.

A property video therefore leads to more enquiries. But it also leads to a better quality of enquiries and viewings - buyers have already had a virtual look around the property so in-person viewings tend to be for those who are truly interested in the property and time-wasting viewings are reduced.

Video also allows for the inclusion of more incidental images, such as the view out of the window and the general neighbourhood, and for relevant properties it provides an opportunity to showcase the surrounding environment and any stand-out views, particularly when aerial filming is included.

And the videos produced can help capture attention on multiple platforms. Yes, they can (and should) be included with all the property details on sales portals like Rightmove. But they can also be pushed out across social media to engage with additional audiences. And promoted social media posts can even be targeted at specific demographics for certain property types.

It's also fair to say that house sale videos can help a property stand out in the marketplace as, perhaps surprisingly, not all estate agents are utilising video.

Ultimately, property videos result in faster sales.

And faster sales typically mean higher sale prices.

Interest is highest when a property first goes onto the market and if it sells quickly there is a much higher likelihood that it will sell for an amount close to the asking price.

So yes, it is worth using video for property sales. And one final benefit - as the seller you'll have a nice keep-sake of your former home that you can look back on in years to come 🏡🙂

To see how CreativeJigsaw | video production can help with property sale videos, visit our Property Videos page.